Shelley started at UWF as a freelance graphic designer and illustrator teaching in the Department of Art and Design. Her passion for using visual communication to explain concepts, empower people and connect them to each other has led her to her role as the director for strategic communication and assessment within the Division of Academic Engagement and Student Affairs (DAESA) at the University of West Florida.
Shelley works with divisional leadership, campus partners and DAESA departments to create strategic communication plans for individual DAESA units and initiatives. In working with students, her colleagues, and looking at various data, she identifies opportunities for supplemental division-level communication and collaboration needed to achieve DAESA’s strategic plan goals.
While Shelley has a graphic design background and enjoys creating high-level or strategic marketing materials herself, she mostly works with her team of writers, designers and web managers in the Office of Design and Communication to bring strategic communication plans to life.
Shelley chairs the DAESA Onboarding Committee and is a member of the DAESA Assessment Team and the Extended Vice President Cabinet. She is also the DAESA liaison to the Office of Institutional Communications.
Education
M.A. in Illustration Design
Savannah College of Art and Design (SCAD)
Study Abroad
Fachhochschule Bielefeld, Germany
B.A. in Graphic Design
University of West Florida.
WORKSHOPS taught
Pensacola Designers Portfolio
Review Event
(Reviewer) 2017
Digital Illustration Workshop
Pensacola Museum of Art Summer 2016
Sold out
File Management Workshop
AIGA University of West Florida 2015
Illustration Workshop
University of West Florida 2014
College Courses Taught
Senior Portfolio
Graphic Design Studio 1
Digital Illustration 1
Digital Illustration 2
Digital Illustration 3
Typography
UX/Interactive Application Design
Computer Graphics 1
Computer Graphics 2
Creative Web Design
Awards, Press and EXHIBITIONS
Association of College Unions - International, Steal this Idea National Award Multiple Award Winner (2020, 2022, 2023)
National Association for Campus Activities South, Best Themed Campaign; Art Direction (2019)
The Art Gallery, Faculty show Pensacola Florida (2019)
Association of College Unions - International, Steal this Idea National Award Award Winner (2019)
American Advertising Federation Local ADDY Award Winner (2019)
The Art Gallery, Faculty show Pensacola Florida (2018)
American Advertising Federation Local ADDY Award Winner (2018)
American Advertising Federation Local ADDY Award Winner (2017)
Pensacola News Journal article, “UWF design instructor to share digital knowledge with public” (2016)
Pensacola Museum of Art Juried Art Show Curator's Choice Award (2016)
Pensacola Museum of Art Juried Art Show (2015)
The Art Gallery, Faculty show Pensacola Florida (2015)
Anna Lamar Switzer Gallery, PSC Faculty show (2014)
The University of West Florida Voyager, article about Shelley’s work in the current UWF Faculty art show at The Art Gallery.
Contact
If you're interested in working
with me, the best way to reach
me is via email
shelleyhenseler@gmail.com
AFFILIATIONS
AIGA
Pensacola Designers, Board Member
American Advertising Federation, Pensacola
SPEAKING ENGAGEMENTS
Design XL Design Conference, November 2019
Illustration for Graphic Designers - sold out
Photo credits: Nick Bridges and Liz Painter