graphic designer and strategic communicator
I am a graphic designer turned strategic communication and assessment director, focused on leadership, and working collaboratively to combine data and design to create effective communication materials that solve problems.
What I love most about design is the process of simplifying, organizing, and visually packaging information to make it meaningful for the intended audience. Design connects people with resources and each other, and this ‘power’ has intrigued me since childhood. Growing up in a bilingual household, I often moved between countries, with German as my dominant language. I found images to be a universal way to communicate, which led me to graphic design.
Where I work:
As the Director of Strategic Communication and Assessment at the University of West Florida, I combine assessment, graphic design, copywriting, and institutional knowledge to guide the overarching communication strategy for the Division of Academic Engagement and Student Affairs, which encompasses approximately 40 different program areas.
I also teach design and illustration in the Department of Art and Design. The talented, hungry, resourceful, and creative students I get to work with are the reason I chose to make my career in higher education.
Scope of work:
Assessment and annual planning
Consultation/copywriting on special projects
Data visualization
Emergency communication coordination
Graphic design
Illustration
Strategic communication planning and deployment
Web content and web strategy
Website design
Workshops, mentoring, teaching
Education
M.A. in Illustration Design
Savannah College of Art and Design (SCAD)
Study Abroad
Fachhochschule Bielefeld, Germany
B.A. in Graphic Design
University of West Florida.
WORKSHOPS taught
Pensacola Designers Portfolio
Review Event
(Reviewer) 2017
Digital Illustration Workshop
Pensacola Museum of Art Summer 2016
Sold out
File Management Workshop
AIGA University of West Florida 2015
Illustration Workshop
University of West Florida 2014
College Courses Taught
Senior Portfolio
Graphic Design Studio 1
Digital Illustration 1
Digital Illustration 2
Digital Illustration 3
Typography
UX/Interactive Application Design
Computer Graphics 1
Computer Graphics 2
Creative Web Design
Web Art
Awards, Press and EXHIBITIONS
Association of College Unions - International, Steal this Idea National Award Multiple Award Winner (2020, 2022, 2023)
National Association for Campus Activities South, Best Themed Campaign; Art Direction (2019)
The Art Gallery, Faculty show Pensacola Florida (2019)
Association of College Unions - International, Steal this Idea National Award Award Winner (2019)
American Advertising Federation Local ADDY Award Winner (2019)
The Art Gallery, Faculty show Pensacola Florida (2018)
American Advertising Federation Local ADDY Award Winner (2018)
American Advertising Federation Local ADDY Award Winner (2017)
Pensacola News Journal article, “UWF design instructor to share digital knowledge with public” (2016)
Pensacola Museum of Art Juried Art Show Curator's Choice Award (2016)
Pensacola Museum of Art Juried Art Show (2015)
The Art Gallery, Faculty show Pensacola Florida (2015)
Anna Lamar Switzer Gallery, PSC Faculty show (2014)
The University of West Florida Voyager, article about Shelley’s work in the current UWF Faculty art show at The Art Gallery.
Contact
If you're interested in working
with me, the best way to reach
me is via email
shelleyhenseler@gmail.com
AFFILIATIONS
AIGA
Pensacola Designers, Board Member
American Advertising Federation, Pensacola
SPEAKING ENGAGEMENTS
Design XL Design Conference, November 2019
Illustration for Graphic Designers - sold out
Photo credits: Nick Bridges and Liz Painter